EuroDirect Delivers a Suite of Solutions for Direct Marketers at ADMA Forum 2009

Stand 306, 8th- 9th July, Sydney Convention & Exhibition Centre

EuroDirect, the international direct and database marketing specialists will be demonstrating their full range of consumer classifications and targeting solutions at this year's Australian Direct Marketing Association forum and exhibition in Sydney. They will be showcasing exciting new solutions including the CAMEO Analytics Packs, CAMEO for Desktop GIS Analysis and CAMEO for Database, as well as their unique online data profiling tools and address cleaning tool CAMEO Online.

The CAMEO Classifications provide consumer insight for markets all over the world and are available to append to your marketing database or alternatively incorporate into a GIS tool for advanced analysis. CAMEO enables organisations to profile and segment their current customers and help to pinpoint prospects with similar demographic, economic and lifestyle characteristics.

CAMEO Australia enables direct marketers to segment almost 20 million Australian consumers. In addition to covering the Australian market, the global CAMEO classification suite is available for a further 32 countries including New Zealand, Philippines, Singapore, Japan and Hong Kong enabling marketers to broaden out their target markets. The ever expanding suite covers Europe, The Americas, Asia, Australasia and South Africa and enables direct cross border comparisons. Further insight can now be gained by using the Global CAMEO Analysis suite in conjunction with the CAMEO Classifications. This suite provides additional geodemographic and economic statistics which can be used for advanced database segmentation.

CAMEO Online, EuroDirect's unique online data cleaning and enhancement tool, encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance international customer addresses, as part of this low cost 24/7 online solution.

Martin Bradbury, International Client Services Director at EuroDirect comments:
"EuroDirect are looking forward to exhibiting at the ADMA exhibition again this year and are keen to demonstrate the benefits CAMEO Australia can bring to direct marketers. With product innovation at the heart of our business we are excited to showcase our latest offerings at this year's show along with our groundbreaking product CAMEO Online which can add real value to the marketers toolkit."