EuroDirect Delivers a Suite of Solutions for Direct Marketers at ADMA Forum 2008

Stand 217, 25th- 27th June, Sydney Convention Centre, Darling Harbour, Sydney

EuroDirect, the global consumer intelligence specialists, will be demonstrating their full range of consumer classifications and targeting solutions at this year's Australian Direct Marketing Association forum and exhibition in Sydney. They will be showcasing their CAMEO segmentation systems and MICROVISION intelligence software, along with their online global consumer profiling and address cleaning tool, CAMEO Online.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting their Australian consumer segmentation and targeting system, CAMEO Australia which enables marketers to target over 20 million Australian customers.

The CAMEO Classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the Australian market, the global CAMEO classification suite is available for a further 32 countries including New Zealand, Japan, Singapore and Hong Kong. CAMEO provides the widest range of international classifications available in the marketplace and covers Western Europe, Central and Eastern Europe, The Americas, Asia, Australasia and South Africa.

EuroDirect will also be promoting their online data cleaning and enhancement tool CAMEO Online, which encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems including CAMEO Australia, by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance Australian and other international customer addresses, as part of this low cost 24/7 online solution.

Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is available for all countries covered by their CAMEO suite. This software provides a single platform that can be used for a variety of tasks spanning from direct marketing through to market analysis, store location planning and network optimisation.

Martin Bradbury, International Client Services Director at EuroDirect comments:
"EuroDirect are looking forward to exhibiting at the ADMA exhibition again this year and are keen to demonstrate the benefits CAMEO Australia Online can bring to direct marketers. CAMEO Online is unrivalled and unique in the international market place as a powerful cleansing and profiling tool for Australia and the rest of the world."