EuroDirect Delivers a Suite of International Targeting Solutions at DMA 07

Booth 1129, 14 th-17 th October, Chicago, USA

EuroDirect, the global consumer intelligence specialists, are presenting their suite of consumer classifications and targeting systems at this years DMA exhibition in Chicago, USA. They will be showcasing their CAMEO segmentation systems and MICROVISION marketing intelligence software, each of which has specific versions for the US and Canadian markets.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting its CAMEO USA classification, enabling marketers to target over 300 million consumers across the US. Similarly, they will be illustrating how users can broaden their target market using CAMEO Canada to target a further 33 million prospects. The team will also be on hand to discuss their product offer in other international markets such as the recent addition of Mexico.

The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the US and Canadian markets, the global CAMEO classification suite is available for a further 30 countries spanning South America, Western Europe, Central and Eastern Europe, Asia, Australasia and South Africa.

Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is available for all countries covered by their CAMEO suite. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications. Its uses range from direct marketing through to market analysis, store location planning and network optimisation, offering the user a multi-faceted solution for tackling different strategic issues.

Dr. Martin Bradbury, International Client Services Director at EuroDirect comments: "Since we last attended the DMA exhibition EuroDirect have continued to invest in their international programme, increasing their global sales and support network whilst rebuilding and introducing new consumer classifications for key markets exploiting the very latest DM techniques."