EuroDirect Deliver New Online Profiling Product at ADMA 2007
Stand 517, June 27 th-29 th, Sydney Convention Centre, Darling Harbour, Sydney
EuroDirect, the global consumer intelligence specialists, will be showcasing their new online data profiling tool, CAMEO-Online which incorporates their renowned suite of global CAMEO Classification systems. They will also present their Australian consumer segmentation and targeting systems at this year's Australian Direct Marketing Association exhibition in Sydney.
EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the Show they will be promoting CAMEO-Online (www.cameo-online.com), the latest addition to their suite of marketing intelligence data solutions. They will also present the CAMEO Australia classification system, which enables direct marketers to target over 20 million Australian consumers and will illustrate EuroDirect's state-of-the-art marketing GIS tool, MICROVISION Australia that can deliver insight and intelligence to businesses working in the Australian market.
CAMEO-Online encompasses the data enriching power of EuroDirect's suite of international geodemographic CAMEO Classification systems, bringing them together in one easy-to-use interface that can be accessed 24x7 and be used to profile and segment and target consumer data files online. As part of the same process CAMEO-Online will verify, clean and enhance international customer addresses.
The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the Australian market, the global CAMEO classification suite is available for a further 30 countries spanning Western Europe, Central and Eastern Europe, Asia and Australasia and includes countries such as New Zealand, Japan and Hong Kong. Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is available for the same 30+ markets. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications ranging from direct marketing through to market analysis, store location planning and network optimisation.
Martin Bradbury, International Client Services Director
at EuroDirect comments:
"We have a commitment to providing global targeting systems which have high segmentation power within individual domestic markets, yet can be utilised successfully across borders for integrated international business strategies. Giving marketers the confidence to conduct campaigns on a local and global scale is what our CAMEO systems are all about."