EuroDirect Confirms Alliance With Apteco For A Further Five Years
Consumer intelligence specialist EuroDirect has extended
its long-standing relationship with marketing data analysis
solutions provider Apteco for a further five years.
EuroDirect and Apteco have a long working relationship which spans
back to 1996 when EuroDirect first licensed FastStats data analysis
software. The synergy between the two companies is clear and has
benefited both as Apteco have developed a range of solutions that
operate on EuroDirect's wealth of consumer data assets for fast
counting, analysis, interrogation and campaign planning.
As part of the arrangement, EuroDirect will be incorporating
Apteco's new award-winning FastStats Discoverer software into their
data solutions to help further power both their product
propositions and their internal data management systems.
In a similar manner, Apteco will be promoting EuroDirect's CAMEO
consumer intelligence classification systems for both the UK and
overseas markets. The integration of CAMEO will enable Apteco's
clients to enhance their FastStats databases to provide richer
results for profiling, modelling and analysis.
John Dobson, Managing Director of EuroDirect comments:
"This alliance makes such good business sense. EuroDirect and
Apteco have two different offers that entirely complement one
another. We both also have such significant premier client lists
that it makes sense to leverage each others current relationships
to build our respective businesses still further. By working
together in this way we can optimise the penetration of both our
brands within the marketplace."
James Alty, Managing Director of Apteco adds:
"We are delighted to reach a five year agreement with EuroDirect,
which will see them use our FastStats technology for both customer
and in-house use. Our web based software combined with EuroDirect's
data makes a great proposition for consumer marketers. Our
businesses have similar brand values and commitment to innovation
in the marketing arena. EuroDirect exhibits this with their
continual investment in highly discriminative consumer
classifications for both the UK and for countries all around the
world. At Apteco we have a similar passion and are continually
developing and refining industry-leading data analysis solutions
that support the database marketing strategies of blue-chip clients
right across the globe."