EuroDirect break into the Growing Baltic Consumer Market with the launch of CAMEO Estonia
Consumer marketing intelligence specialist EuroDirect has launched CAMEO Estonia to complement its comprehensive range of UK and international consumer classification systems.
Adding to a suite that already consists of over thirty similar
classifications, including nearby countries Finland, Sweden and
Poland, CAMEO Estonia has been developed using the latest Estonian
Census to help direct marketers profile, segment
and target over 1 million consumers in this growing market.
The classification characterises the Estonian population into 24
consumer types and 7 key marketing groups,
including:
1C: Affluent Singles And Couples In Small City
Properties
2D: Young To Middle Aged Urban Owner
Occupiers
4B: Younger Rural Family Neighbourhoods
6D: mature Rural Communities On Low Incomes
7A: Agricultural Families In Large Traditional
Homes
CAMEO Estonia enables marketers to profile and segment their current customers in this market and effectively identify and target new prospects that display similar geodemographic and socio-economic characteristics.
Built at 1km grid square level, CAMEO Estonia has been built
using wide ranging data variables including: child and adult age,
family size and composition, educational attainment, occupation,
employment status, housing tenure, housing age, size of house and
urban/rural statistics.
CAMEO Estonia can be supplied as a directory for segmenting and
enhancing consumer databases or as an integral component within
EuroDirect's powerful marketing information software, MICROVISION
for insightful market and
customer analysis.
Leanne Davidson, Head of Product Management and
Marketing at EuroDirect comments:
"As the latest edition to EuroDirect's international product
suite, and our first break into the Baltic States, CAMEO Estonia is
an exciting new tool to help marketers understand their consumers
and ultimately find more that look like them. We are continually
looking to add new international classifications to our expanding
global portfolio and Estonia's recent move into the European Union
and growth as a consumer market holds great potential for below the
line marketing which can be untapped using CAMEO."
