EuroDirect adds new levels of detail as they launch the latest CAMEO Australia
Global geodemographics and marketing intelligence leaders EuroDirect have rebuilt their CAMEO Australia classification at a finer level of geography using new datasets to deliver a more detailed targeting system to Direct Marketers.
CAMEO Australia has been completely rebuilt using new datasets drilling each geographic segment down to mesh block level (30-60 dwellings). This fine level segmentation can assist marketers in to analyse their customers and markets with more precision and pinpoint over 15 million Australian consumers for targeting.
CAMEO Australia has been developed using a combination of the latest Australian Census alongside extensive consumer information that reveals important transactional details. CAMEO Australia incorporates wide ranging variables including consumer demographics, household income, housing type and tenure, ethnicity, lifestyle and spending behaviour.
CAMEO Australia classifies the Australian consumer market into
51 highly discriminative household types and 10 key marketing
groups, including:
1B: 'Pre-Family Cosmopolitan Urban
Executives'
2D: 'Rural Couples & Large Families With
Older Children'
3B: 'Young Groups In Urban Student Areas'
8C: 'Rural Low Income Neighbourhoods'
10C: 'Young Rural Indigenous Families'
CAMEO Australia enables organisations to profile and segment their current Australian customer base and pinpoint new prospects that display similar geodemographic and lifestyle characteristics to their best customers. CAMEO Australia has applications in targeting direct mail, database modelling, door-to-door canvassing and leaflet drops as well as data screening. In addition this powerful household classification is also beneficial to retail planners that may wish to understand the makeup of their retail catchments or identify new store locations.
CAMEO Australia can be supplied as a directory for appending to customer databases or as an integral component within EuroDirect's powerful marketing information software, MICROVISION Australia, which can be used for in-depth market and customer analysis and visualisation. Alternatively, CAMEO Australia can be used as a key selector when targeting names and addresses from the Australian consumer universe.
CAMEO Australia users are now able to append the codes to their
address easily and free of charge via the groundbreaking CAMEO
Online software!
CAMEO Australia is part of a suite of over 30 consumer
classifications built for developed and emerging markets all over
the world, including New Zealand, Singapore and The
Philippines.
Martin Bradbury, International Client Services Director of
EuroDirect comments:
"By increasing the level of granularity in CAMEO Australia we can
now offer an even more sophisticated solution to direct marketers
wishing to understand and target Australian consumers. We believe
it is just as important to improve on our existing international
classification systems as it is to develop into new markets. The
rebuild of CAMEO Australia compliments our expanding product suite
and reinforces our position as world leaders at the forefront of
international demographics. "
