E.ON selects EuroDirect as its Consumer Data Supplier
After a pitch, E.ON has chosen its incumbent supplier
EuroDirect to resume the provision of consumer data to support its
future customer and prospecting campaigns.
EuroDirect will continue to supply the Data Exchange consumer universe and its vast array of consumer variables to aid E.ON's prospecting and customer data enhancement initiatives. In addition the full suite of postcode and household level CAMEO Classification products will also be available for customer segmentation, profiling and prospect targeting. E.ON will also be licensing EuroDirect's Individual Modelled Age Band which enables them to understand the age group of every consumer in the UK down to 5 year bands.
E.ON will be using this extensive range of consumer intelligence supplied to further develop its consumer understanding and help better target marketing activities which are aimed at reducing customer churn and encouraging customers to upgrade to additional or alternative added-value services. They will also be using advanced customer analysis to develop a series of prospect models for new customer recruitment.
E.ON will continue to use EuroDirect's renowned data matching techniques to match enrichment data to their existing customer database.
David Percy, CRM Data and Optimisation Manager, comments:
"We're delighted to announce EuroDirect's success and look forward to delivering many more highly targeted marketing campaigns. We've worked with EuroDirect for a number of years now and in these challenging times for direct marketing it's extremely reassuring to know that they are still the best data company for us."
John Dobson, Managing Director of EuroDirect
"E.ON has been a client of ours for the last eight years and , we're extremely pleased that they have chosen to sustain our data relationship. This is clear evidence of the quality, depth and breadth of our data assets."