E.ON selects EuroDirect as its Consumer Data Supplier
After a pitch, E.ON has chosen its incumbent supplier
EuroDirect to resume the provision of consumer data to support its
future customer and prospecting campaigns.
EuroDirect will continue to supply the Data Exchange consumer
universe and its vast array of consumer variables to aid E.ON's
prospecting and customer data enhancement initiatives. In addition
the full suite of postcode and household level
CAMEO Classification products will also be available for
customer segmentation, profiling and prospect targeting. E.ON will
also be licensing EuroDirect's Individual Modelled Age Band which
enables them to understand the age group of every consumer in the
UK down to 5 year bands.
E.ON will be using this extensive range of consumer intelligence
supplied to further develop its consumer understanding and help
better target marketing activities which are aimed at reducing
customer churn and encouraging customers to upgrade to additional
or alternative added-value services. They will also be using
advanced
customer analysis to develop a series of prospect models for
new customer recruitment.
E.ON will continue to use EuroDirect's renowned data matching
techniques to match enrichment data to their existing customer
database.
David Percy, CRM Data and Optimisation Manager,
comments:
"We're delighted to announce EuroDirect's success and look forward
to delivering many more highly targeted marketing campaigns. We've
worked with EuroDirect for a number of years now and in these
challenging times for direct marketing it's
extremely reassuring to know that they are still the best data
company for us."
John Dobson, Managing Director of EuroDirect
adds:
"E.ON has been a client of ours for the last eight years and ,
we're extremely pleased that they have chosen to sustain our
data relationship. This is clear evidence of the quality, depth and
breadth of our data assets."
