CPP Selects EuroDirects Data and Marketing Tools

Card Protection specialists CPP Group Plc (CPP) has selected marketing services experts EuroDirect, part of the Callcredit Information Group, to deliver a series of consumer classification systems and marketing intelligence tools to help them enhance the performance of their customer acquisition and management programmes.

CPP has taken all of EuroDirect's CAMEO geodemographic classifications at postcode level as well as their household level CAMEO Lifestyle segmentation and individual level CAMEO Personal Finance.

In addition, CPP has also taken EuroDirect's marketing intelligence system MICROVISION to help them perform customer analysis and profiling as well as visualising target groups geographically.

Paul Davies, Head of Customer Analytics for CPP comments:
"We tested EuroDirect's full range of CAMEO Classifications against all the segmentation tools available in the marketplace to identify the most discriminating variables likely to strengthen response, conversion and ultimately customer retention rates.  CAMEO provided the best package in terms of prediction, insight and cost."

"The team assigned to work on the CPP account was also highly skilled, motivated and understood our business model - a combination of factors that ultimately helped influence the decision to appoint EuroDirect as our preferred marketing services partner.."

Neal Rimay-Muranyi, Sales Director for EuroDirect adds:
"By blending CPP's customer and prospect data with our powerful consumer datasets, MICROVISION technology and our indepth analytical expertise we have been able to help CPP develop the relevance and timeliness of their multi-channel marketing, helping them to make messaging real and valuable in the eyes of CPP's customers."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.