CPP Selects EuroDirects Data and Marketing Tools
Card Protection specialists CPP Group Plc (CPP) has selected marketing services experts EuroDirect, part of the Callcredit Information Group, to deliver a series of consumer classification systems and marketing intelligence tools to help them enhance the performance of their customer acquisition and management programmes.
CPP has taken all of EuroDirect's CAMEO geodemographic classifications at postcode level as well as their household level CAMEO Lifestyle segmentation and individual level CAMEO Personal Finance.
In addition, CPP has also taken EuroDirect's marketing intelligence system MICROVISION to help them perform customer analysis and profiling as well as visualising target groups geographically.
Paul Davies, Head of Customer Analytics for CPP
comments:
"We tested EuroDirect's full range of
CAMEO Classifications against all the segmentation tools
available in the marketplace to identify the most discriminating
variables likely to strengthen response, conversion and ultimately
customer retention rates. CAMEO provided the best package in
terms of prediction, insight and cost."
"The team assigned to work on the CPP account was also highly skilled, motivated and understood our business model - a combination of factors that ultimately helped influence the decision to appoint EuroDirect as our preferred marketing services partner.."
Neal Rimay-Muranyi, Sales Director for EuroDirect
adds:
"By blending CPP's customer and prospect data with our powerful
consumer datasets, MICROVISION technology and our indepth
analytical expertise we have been able to help CPP develop the
relevance and timeliness of their multi-channel marketing, helping
them to make messaging real and valuable in the eyes of CPP's
customers."
