Consumers Can Say Goodbye to Wasted Credit Applications with www.MyCreditZoo.co.uk

Today marks the launch of a free online service designed to help consumers avoid applying for credit cards and loans for which they are likely to be rejected. Instead www.MyCreditZoo.co.uk helps consumers locate a credit card or loan that is suited to their personal circumstances and credit profile.

There are times when we all need to take out credit, perhaps through credit cards or personal loans to finance our latest venture. But in today's fast-paced society, the prospect of filling in an application form and waiting weeks for a response, only to be declined credit, isn't an appealing thought.

With seven out of every ten initial credit applications being declined by lenders every day*, www.MyCreditZoo.co.uk has been launched to take the pain out of applying for credit, providing consumers with credit options that are appropriate to their circumstances. The site looks set to significantly change the personal finance industry by presenting consumers with a range of lenders that have been identified to match their credit profile and who are much more likely to lend to them.

This almost quasi 'pre-approval' process reduces the time, effort, embarrassment and frustration often experienced by consumers seeking credit.

www.MyCreditZoo.co.uk works by asking consumers a number of personal questions and credit scores them online enabling them to be matched up with the individual lender's approval criteria. It then instantly lists which credit card or loan companies and exactly which brands are most likely to accept a full application. Users can then click directly through to apply online.

The service is clever, quick and best of all it's free! Even consumers without a perfect credit history are still able to access credit facilities from selected lenders. By using www.MyCreditZoo.co.uk, these consumers can quickly identify which credit providers are able to help.

www.MyCreditzoo.co.uk aims to help promote the responsible use of credit. Therefore the service provides full details of each product including interest rates, fees and special terms - the all important 'small print', so consumers can be better informed before they make a credit decision.

The service also enables consumers to access sister company Callcredit's www.MyCallcredit.com to purchase their full credit report online, for a one-off fee. With identify fraud on the increase, many consumers find peace of mind in regularly viewing their credit report and monitoring their current credit status.

John Dobson, Managing Director of EuroDirect says: "www.MyCreditZoo.co.uk will help reduce the time, effort, embarrassment and frustration usually associated with applying for credit. At specific times everyone needs additional credit and often we need a quick response, perhaps to seize a good deal on a car or a holiday or to further our home improvements. By using www.MyCreditZoo.co.uk, consumers can instantly identify which cards and loans they are likely to be accepted for - giving them the confidence that they'll get the cash in their wallet when they need it!"