CCA Form Strategic Partnership with CIG

The Consumer Credit Association (CCA) has launched a strategic partnership with Callcredit Information Group to offer its members a range of Callcredit products, SHAREReport, CallML and CallTrace.

The partnership reflects the commitment and vision of the CCA in its role to promote high standards of business and consumer relations in the home credit industry by providing additional resources for members. It also aligns with the principles of Callcredit Information Group to provide unique products that support responsible lending practices and have a significant impact on the bottom line.

Jack Bennett, Director of CCA said "Our members, and the individuals and families they lend to, will benefit from our partnership with such an innovative and customer focussed company."

Jan Smith, Industry Relations Director, Callcredit added "Anticipating customer needs is key to our success and we are delighted to be working with the CCA in assisting their members."

The April CCA Convention and numerous road show events running throughout 2010 will provide excellent opportunities to communicate and promote the strength of this partnership.


About SHAREReport, CallML, CallTrace

SHAREReport is a credit report and credit scoring service which confirm details about an applicant's payment behaviour based on accounts held with a multitude of key lenders in various markets.

CallML verifies the identity and age of customers and is fully compliant with anti-money laundering regulations. It works by interrogating a wide range of independent positive and negative data sources to enable users to reach a decision instantly.

CallTrace uses a powerful trace database to locate individuals to a known address.

About Callcredit Information Group

Callcredit Information Group (www.callcreditgroup.com) brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:

  • Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.