CAMEO Reaches Over 1.4 Billion Consumers Across Europe, the Americas & Australasia
Market intelligence specialist EuroDirect has reached an
'international milestone' by developing CAMEO classifications for
30 countries around the world, enabling the segmentation and
targeting of more than 1.4 billion consumers in developed markets
across Europe, the Americas and Australasia, and many millions more
across Asia and the emerging markets. This development now
exemplifies EuroDirect's role as the world leader in
'international' consumer targeting, market
analysis and location planning.
CAMEO now delivers multi-national organisations the capability
of targeting both their marketing propositions and their location
planning strategies towards almost 30 million consumers within
Central Europe, a further 385 million consumers across Western
Europe and over 1.4 billion consumers worldwide in countries as far
flung as New Zealand and Mexico.
Many more consumers across the Asia Pacific such as Japan,
Singapore, Hong Kong and the Philippines can also be analysed and
targeted using EuroDirect's powerful classification systems.
In addition to their global offer, eight CAMEO classifications
have been developed for the UK market alone, providing the tools
for accurately assessing key consumer groups across Great Britain
and Northern Ireland.
Using a variety of international datasets, EuroDirect has now
built CAMEO classifications for the following countries:
- Australia
- Germany
- Philippines
- Austria
- Hong Kong
- Portugal
- Belgium
- Hungary
- Singapore
- Brazil
- Ireland
- Slovakia
- Canada
- Italy
- South Africa
- Czech Republic
- Japan
- Spain
- Denmark
- Mexico
- Sweden
- Estonia
- Netherlands
- Switzerland
- France
- New Zealand
- United Kingdom
- Finland
- Norway
- USA & Puerto Rico
EuroDirect, which counts six out of the world's top 10
multi-nationals amongst its clients, is constantly redeveloping
these country specific CAMEO classifications in order to take
advantage of the insight gleaned from newly Census collections and
other
demographic datasets. In the last few months the CAMEO
classifications for regions including Australia, Spain, Ireland and
Japan have been rebuilt using the latest data releases to further
improve their accuracy.
Most recently launched at the start of 2006 is CAMEO Mexico, which
classifies over 100 million consumers in the region. Other recent
developments included the launch of CAMEO Slovakia in quarter 3
2005. EuroDirect is currently developing new classifications for
even more countries, to further extend CAMEO's comprehensive
capability worldwide.
EuroDirect has also developed MICROVISION, its marketing
intelligence platform, for each of the countries for which CAMEO is
available. MICROVISION can be used for direct marketing, market
planning, network configuration and optimisation across every
region, enabling the consumer insight developed through CAMEO to be
put into action within different aspects of the overall sales and
marketing strategy.
Lauren Rielly, Director, Global:Contact Solutions in Australia
comments:
"For the first time there is an opportunity for companies around
the world to cross over various markets with a unique
classification system."
"We view the international ability of CAMEO and MICROVISION with
excitement and plan to utilise the international reach of the
products to help establish new markets in Australia and further a
field to Asia in the coming year."
John Dobson, Managing Director at EuroDirect comments:
"EuroDirect's CAMEO classifications, which deliver the broadest
coverage of all the classification systems available on the market
today, empower marketers and strategic planners with the ability to
target a staggering number of consumers worldwide."
"National borders are no longer relevant in marketing terms, a
development that is testament to the global mindset many
organisations are now adopting. By utilising the reach of this wide
range of CAMEO classifications, more and more companies can reach
new markets and gain a thorough insight into their global
customers, wherever they are."