CAMEO Reaches Over 1.4 Billion Consumers Across Europe, the Americas & Australasia

Market intelligence specialist EuroDirect has reached an 'international milestone' by developing CAMEO classifications for 30 countries around the world, enabling the segmentation and targeting of more than 1.4 billion consumers in developed markets across Europe, the Americas and Australasia, and many millions more across Asia and the emerging markets. This development now exemplifies EuroDirect's role as the world leader in 'international' consumer targeting, market analysis and location planning.

CAMEO now delivers multi-national organisations the capability of targeting both their marketing propositions and their location planning strategies towards almost 30 million consumers within Central Europe, a further 385 million consumers across Western Europe and over 1.4 billion consumers worldwide in countries as far flung as New Zealand and Mexico.

Many more consumers across the Asia Pacific such as Japan, Singapore, Hong Kong and the Philippines can also be analysed and targeted using EuroDirect's powerful classification systems.
In addition to their global offer, eight CAMEO classifications have been developed for the UK market alone, providing the tools for accurately assessing key consumer groups across Great Britain and Northern Ireland.

Using a variety of international datasets, EuroDirect has now built CAMEO classifications for the following countries:

  • Australia
  • Germany
  • Philippines
  • Austria
  • Hong Kong
  • Portugal
  • Belgium
  • Hungary
  • Singapore
  • Brazil
  • Ireland
  • Slovakia
  • Canada
  • Italy
  • South Africa
  • Czech Republic
  • Japan
  • Spain
  • Denmark
  • Mexico
  • Sweden
  • Estonia
  • Netherlands
  • Switzerland
  • France
  • New Zealand
  • United Kingdom
  • Finland
  • Norway
  • USA & Puerto Rico

EuroDirect, which counts six out of the world's top 10 multi-nationals amongst its clients, is constantly redeveloping these country specific CAMEO classifications in order to take advantage of the insight gleaned from newly Census collections and other demographic datasets. In the last few months the CAMEO classifications for regions including Australia, Spain, Ireland and Japan have been rebuilt using the latest data releases to further improve their accuracy.

Most recently launched at the start of 2006 is CAMEO Mexico, which classifies over 100 million consumers in the region. Other recent developments included the launch of CAMEO Slovakia in quarter 3 2005. EuroDirect is currently developing new classifications for even more countries, to further extend CAMEO's comprehensive capability worldwide.

EuroDirect has also developed MICROVISION, its marketing intelligence platform, for each of the countries for which CAMEO is available. MICROVISION can be used for direct marketing, market planning, network configuration and optimisation across every region, enabling the consumer insight developed through CAMEO to be put into action within different aspects of the overall sales and marketing strategy.

Lauren Rielly, Director, Global:Contact Solutions in Australia comments:

"For the first time there is an opportunity for companies around the world to cross over various markets with a unique classification system."

"We view the international ability of CAMEO and MICROVISION with excitement and plan to utilise the international reach of the products to help establish new markets in Australia and further a field to Asia in the coming year."

John Dobson, Managing Director at EuroDirect comments:

"EuroDirect's CAMEO classifications, which deliver the broadest coverage of all the classification systems available on the market today, empower marketers and strategic planners with the ability to target a staggering number of consumers worldwide."

"National borders are no longer relevant in marketing terms, a development that is testament to the global mindset many organisations are now adopting. By utilising the reach of this wide range of CAMEO classifications, more and more companies can reach new markets and gain a thorough insight into their global customers, wherever they are."