CAMEO Reaches Over 1.3 Billion Consumers Across Europe, the Americas & Australasia
International data specialist EuroDirect has reached an
'international milestone' by developing CAMEO classifications for
30 countries around the world, enabling the targeting of more than
1.3 billion consumers across Europe, the Americas and Australasia.
This development now exemplifies EuroDirect's role as the world
leader in 'international' consumer targeting.
CAMEO now delivers multi-national organisations the capability of
targeting their propositions towards almost 30 million consumers
within Central Europe, a further 385 million consumers across
Western Europe and over 1.3 billion consumers worldwide in
countries as far flung as New Zealand, the Philippines and Mexico.
In additional to this nine CAMEO classifications have been
developed for the UK market alone, providing the tools for
accurately targeting key consumer groups across Great Britain and
Northern Ireland.
Using a variety of international datasets, EuroDirect has now built
CAMEO classifications for the following countries:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Czech Republic
- Denmark
- Estonia
- France
- Finland
- Germany
- Hong Kong
- Hungary
- Ireland
- Italy
- Japan
- Mexico
- Netherlands
- New Zealand
- Norway
- Philippines
- Portugal
- Singapore
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- UK
- USA & Puerto Rico
EuroDirect, which counts six out of the world's top 10
multi-nationals amongst its clients, is constantly redeveloping
these country specific CAMEO classifications in order to take
advantage of the insight gleaned from newly Census collections and
other demographic datasets. In the last few months the CAMEO
classifications for regions including Australia, Ireland and Japan
have been rebuilt using new data to further improve their
accuracy.
In addition to CAMEO Slovakia, which was launched during August
2005, EuroDirect is currently developing new classifications for
even more countries, to further extend CAMEO's comprehensive
capability worldwide.
EuroDirect has also developed MICROVISION, its marketing
intelligence platform, for each of the countries for which CAMEO is
available. MICROVISION can be used for direct marketing, market
planning, network configuration and optimisation across every
region, enabling the consumer insight developed through CAMEO to be
put into action within different aspects of the overall sales and
marketing strategy.
Lauren Rielly, Director, Global:Contact Solutions comments:
"For the first time there is an opportunity for companies around
the world to cross over various markets with a unique
classification system."
"We view the international ability of CAMEO and MICROVISION with
excitement and plan to utilise the international reach of the
products to help establish new markets in Australia and further a
field to Asia in the coming year."
John Dobson, Managing Director of EuroDirect adds: " This is an
exciting time for EuroDirect. We are now truly living up to our
name and furthering our reputation".
"National borders are no longer relevant in marketing terms, a
development that is testament to the global mindset many
organisations are now adopting. By utilising the reach of this wide
range of CAMEO classifications, more and more companies can reach
new markets and gain a thorough insight into their global
customers, wherever they are."