CAMEO: Leading the World in Consumer Segmentation & Targeting

CAMEO is the world leading system when it comes to consumer targeting and segmentation. Developed by global consumer intelligence specialists EuroDirect, CAMEO now covers over 30 global markets and segments billions of consumers. To celebrate this milestone, EuroDirect will be giving away £10,000 to the winner of 'The CAMEO Cash Bonanza'.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the Show EuroDirect will be supporting it's international agents by presenting its global suite of CAMEO classification systems, which enable direct marketers to target over billions of consumers in key markets around the world.

The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. The global CAMEO classification suite is available for over 30 countries spanning Western, Central and Eastern Europe, Asia, Australasia and the Americas. Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is also available for the same 30+ markets. This software, with the integral CAMEO classifications, provides a single platform that serves multiple business applications ranging from direct marketing through to market analysis, store location planning and network optimisation.

Martin Bradbury, International Client Services Director at EuroDirect comments: "Accurate targeting is key to direct marketing and our commitment to advancing the development of CAMEO into new markets means that marketers can now target consumers at home and abroad with increased confidence."

The CAMEO Cash Bonanza: A panel of experts have ranked in a particular order 12 features of CAMEO that make it a world-leading market and cust omer segmentation tool. The first person to come Stand E715 and place the top 6 features in the correct order will walk away with £10,000!