Callcredit’s Define database to enhance Blue Sheep’s B2C offering

Callcredit Information Group have extended their partnership with Blue Sheep marketing to  supply consumer marketing data , in addition to supporting their existing B2B proposition.

Blue Sheep provide large-scale Single Customer View databases and multi-channel marketing solutions alongside their data services and B2B data segmentation expertise. With a growing portfolio of B2C clients across Retail, Leisure and Gaming sectors, Blue Sheep have turned to Callcredit to offer additional services in the B2C market.

Having worked with Blue Sheep for a number of years, Callcredit will now work alongside their teams to enhance their B2C offering and have selected their flagship consumer marketing database, Define, as being the ideal data set to deliver the required results.

Define holds data on over 46 million UK consumers and is the most granular, accurate and up to date consumer database of its kind. Offering more contact ‘touch-points’ than any other consumer dataset in the marketplace, alongside a comprehensive breadth of consumer variables for appending to an existing customer database or mailing list.

By bringing together actual enquirer and transactional data a comprehensive view of the on and offline worlds can be achieved. The addition of the database will provide Blue Sheep with added depth to their existing offering and help businesses improve their customer understanding to optimise their consumer targeting.

Iain Lovatt, CEO at Blue Sheep said “We have selected Callcredit to allow us to provide additional services to our B2C clients. As experts in our own B2B space we are now, through the relationship, able to offer B2C data quality and segmentation services to help clients better understand their customers and prospects, which in turn will allow more targeted marketing”

Kevin Green, Business Development Director at Callcredit Information Group commented “We’ve worked closely with Blue Sheep for some time now and we are delighted to provide them with access to our Define database. The partnership will bring our market-leading data and segmentation to a wider audience so that more businesses can benefit from our insight and knowledge”