Callcredit To Manage Guardian Subscription Services

Callcredit Information Group will be providing direct delivery subscription services for The Guardian Newspaper, after demonstrating a successful track record in managing subscription services for other national media owners.

Callcredit will build and host a CRM database of customer details, whilst its Interaction Centre will handle all subscription-related customer communications. These will include both online and off-line consumer contacts for new subscriptions, enquiries and renewals, utilising both trained customer advisors and a specifically designed front end website, which will link through from the Guardian's existing website.

Chris Savage, Managing Director of Callcredit Marketing Solutions, said: "We are delighted to be working with The Guardian, to help them attract and retain subscribers in such a competitive and dynamic market place. We have extensive experience in delivering these types of services, integrating data, people and systems to effectively manage customer relationships in today's complex multi channel environment."

Kai Muxlow, Newspaper Sales Manager at The Guardian, said: "Callcredit has a great deal of experience in managing subscription services and we are looking forward to developing a successful partnership with them."