CALLCREDIT TARGETS REPEAT SUCCESS AT IDMF 2004

Following its successful debut last year, Callcredit is returning to IDMF 2004 to showcase its growing range of credit data based marketing information solutions.

Together with sister companies EuroDirect and GMAP Consulting, Callcredit is exhibiting on Stand 504, one of the biggest at the Fair, as the Skipton Information Group (SIG).

Callcredit continues to break new ground in the market place by developing solutions that fit clients' requirements and can be delivered where and when they want - rather than dictating the solution and the manner in which it is accessed.

New for 2004 - Callcredit will be demonstrating GeoFraud, a unique postcode level fraud index that can be used to reduce fraud risk at any stage of the customer lifecycle, from acquiring new business to managing existing customer accounts. Extremely effective in predicting fraud, GeoFraud is already providing clients with considerable savings over existing solutions.

Also new for 2004 is a bureau processing solution that allows lenders and other direct marketing organisations fast, cost-effective access to Callcredit's credit screening services. Data can be credit screened and scored by Callcredit and returned to marketers with minimal disruption to the campaign process flow.

Callcredit will also be showcasing existing solutions, which have already proved highly popular with marketers. These include:

CallScreen - a flexible and unique approach to the provision of credit pre-screening that allows users to undertake this important process as and when required.

CallQualify - individual based risk scoring, providing a highly predictive risk assessment of potential prospects.

GeoRisk - a wealth of credit, demographic and lifestyle data at postcode level that provides a valuable insight into the behaviour of consumers.

CallProfile - credit data and scoring solutions are combined with extensive data resources and experience in data profiling, modelling and management to deliver a powerful and uniquely intuitive prospecting service.

Callcredit Marketing ER - the cornerstone of most prospect databases, the latest Marketing Electoral Roll is available from Callcredit.