Callcredit Supplies Segmentation Tools to Merkle, a Leading Customer Relationship Marketing Agency
Data specialist Callcredit Information Group (www.callcredit.co.uk) today has announced it has signed a multi-year deal with Merkle, (www.merkleinc.com), one of the world's fastest growing customer relationship marketing agencies, to supply international consumer segmentation and analysis tools.
Merkle is using Callcredit's robust CAMEO Consumer Classification and Analysis Directories to help its clients better connect to their customers. Also, Callcredit's data on the Central American, European and Australian markets allows Merkle to improve the targeting and messaging relevance of its client's customer communications regionally.
"Callcredit's range of consumer classifications in the international marketplace is a valuable toolkit for our client's customer enhancement and prospect targeting," said Merkle's Vice President of Global Data Solutions, Marc Fanelli. "The system's ability to assess socio-economic and geodemographic profiles of neighbourhoods worldwide will expand Merkle's global reach and provide valuable and relevant customer insights for our clients."
"Merkle is an outstanding global agency and we're eager to help them deliver added value to their clients," said Callcredit's International Client Services Director Martin Bradbury. "We look forward to broadening our relationship with Merkle to deliver vital worldwide consumer intelligence."