Callcredit supplies data to leading direct marketing list provider

Online marketing list supplier MarketingFile has signed up to receive consumer prospect data from Callcredit Information Group.

The company, which provides business and consumer direct marketing data through its website, will aim to sell Callcredit's universe of marketing contacts, tagged with a range of demographic, lifestyle and affluence indicators, to its 40,000 online customers.

Callcredit Information Group holds data on 43 million consumers and provides a range of direct marketing and segmentation services to help businesses improve their customer understanding and optimise their consumer targeting.

Kieron Karue, Managing Director of MarketingFile, said: "Since we became the first online supplier of direct marketing data in 1998, we have always been on the lookout for new ways to add value to the service we offer our customers. We were very impressed with the quality and depth of Callcredit's data, and the breadth of variables they provide. We are looking forward to promoting this new dataset to our online customers."

Glyn Cowlishaw, strategic account director at Callcredit Information Group, said: "The accurate and in-depth consumer data that we provide should form the backbone of any effective direct marketing campaign, particularly in the current economy when marketing budgets are being squeezed.

"Our partnership with MarketingFile will bring our market-leading data and segmentation to a wider audience so that more businesses can benefit from our insight and knowledge."