Callcredit strengthens digital marketing team with key appointment

MattCallcredit Marketing Solutions is pleased to announce the appointment of Matt Bennathan as Head of Digital Partnerships to further strengthen the company's digital solutions offering.

Matt has substantial experience from his time with significant consumer data players including Acxiom, Transactis and TMN Group. He has most recently returned from the highly successful launch of WRM-Media in Sydney, Australia.

In his new role at Callcredit Matt will be responsible for utilising the marketing solutions provider's data assets in order to stimulate continued growth in digital capabilities, whilst optimising ways in which the business can monetise the full potential of its data capability.  Additionally he will look at creating a stronger link between the online and offline environment enabling full circle advertising.

Chris McDonald, Managing Director, Callcredit Marketing Solutions said: "I am delighted to welcome someone of Matt's calibre to the digital solutions team.  Matt shares our belief in leveraging data-driven insight to make more informed marketing decisions. 

"He has a proven wealth of experience in B2C data-driven and digital marketing and an impressive track record of delivering on these types of projects."

Matt Bennathan, Head of Digital Partnerships, Callcredit Marketing Solutions added: "Callcredit Information Group has an enviable resource both in terms of its people and data. The business prides itself on listening to and understanding what its clients want in order to deliver unique and effective solutions. In turn, we can create uplift on all digital channel marketing.

"I am personally looking forward to building and growing partnerships on the supply and demand-side to enable better decisions and deliver improved results on audience segmentation and targeting."