Callcredit sponsoring Merkle CRM Executive Summit
Callcredit Marketing Solutions, international direct and database marketing specialists, are sponsoring and attending the 2011 Merkle CRM Executive Summit taking place in California on 6th - 8th June.
Callcredit will be demonstrating their full range of consumer classifications and global targeting solutions at the summit.
They will be showcasing CAMEO, a unique series of powerful and discriminative consumer classification systems developed to assess the socio-economic and geodemographic profiles of neighbourhoods across the world. It enables marketers and analysts to segment, profile and analyse customers and markets, using this intelligence for database marketing, customer segmentation exercises and network planning.
CAMEO segments consumers in 40 markets worldwide and is already used by US organizations to analyse and accurately target global consumers.
Martin Bradbury, Callcredit's International Client
Services Director comments:
"Callcredit is really looking forward to attending the Merkle CRM summit. We will be demonstrating a wide-range of innovative and effective marketing solutions that can benefit not only US direct marketers but also the wider international industry. CAMEO is an exciting and versatile tool that can really aid marketing campaigns and we're delighted to be working with Merkle to showcase it to top professionals."