Callcredit recognised for dream share of wallet tool

Credit marketer shortlisted for three separate awards for Santander Cards solution

Callcredit Marketing Solutions has been shortlisted for the Financial Services Forum Awards, Data Strategy Awards and the Database Marketing Awards for the use of its unique profitability tool, nGauge, by credit card giant Santander Cards.

nGauge has multiple applications in customer marketing and has been built for four key markets: Credit Cards, Loans, Home Shopping and Mobile Telecoms. Additional nGauge risk tools are also available to support credit pre-screening against current risk and future credit trends.

The nGauge suite of profitability tools have been designed to transform credit marketing with the compliant use of data from the live credit referencing database to assess market-wide share of wallet.

Adam Leslie, Head of Data at Callcredit Marketing Solutions added: "We are delighted to have been shortlisted for these prestigious awards. nGauge is a modeller's dream. It provides unique insights into their customers' wider credit activity enabling them to be far more targeted in their direct marketing activity."

"What our clients know about their customers' behaviour is limited to their transactional activity. What they don't know is what their customers are doing with their competitors and what share of their wallet they actually have - now they have this insight at their disposal."

"A recent case study has shown a quadrupling in conversion and a 70% reduction in acquisition costs. There's no other tool like it that can help marketers prioritise marketing analysis including marketing spend and develop differentiated messaging to customers according to their profitability potential."

The Financial Services Forum Awards for Marketing Effectiveness will be held on 30th November at The Guild Hall, London.

The Database Marketing Awards will be held on the 12th September at The Brewery, Chiswell Street, London.

The Data Strategy Awards will be held on 19th October at the Lancaster London Hotel.