Callcredit Purchases The Trading Floor

Callcredit Information Group has today announced the purchase of data provider The Trading Floor, which will allow Callcredit to offer clients an even more comprehensive range of services from an unparalleled data pool.

Established in 2005, The Trading Floor has developed the largest multi-channel transactional database in the UK, providing a range of data solutions to clients across a range of sectors. The Sowerby Bridge based company has grown rapidly since its inception and has received several prestigious industry awards for helping clients improve their marketing effectiveness.

The Trading Floor's rich dynamically updated data will complement and strengthen Callcredit's comprehensive prospect database Core, delivering access to the names and addresses of 41 million UK consumers selectable by a unique combination of demographic, behavioural and transactional variables. Importantly in today's multi channel environment the combined database will provide access to one of the largest sources of email lists for addresses, mobile telephone numbers and landline telephone numbers in the UK.

With signifcant investment in resource and technologies combined with the increased wealth of consumer data, the newly expanded Group will see a number of innovative developments being announced in due course, generating considerable benefits for clients, both current and prospective, and data contributors.

Christopher Savage, Managing Director of Callcredit Marketing Solutions said: "Callcredit strives to deliver solutions that help organisations make better informed decisions. The acquisition of The Trading Floor brings our clients the freshest and most responsive data available in the market.  The Trading Floor is a successful, creative and innovative company who will dovetail well into the Callcredit business and I am delighted to welcome them into the Group."

Chris McDonald, Managing Director of The Trading Floor said: "Whilst we're still a relatively young company, we have enjoyed some great successes and achievements in recent years and I think this acquisition is a testament to that. The strategic fit with Callcredit is excellent and  we are excited about combining the wealth of available data to develop an innovative suite of propositions to help our clients drive even stronger returns for their marketing investment."