Callcredit offers consumer insight in Indonesia

Callcredit Information Group's customer analysis and segmentation tool CAMEO has expanded its offering to clients by introducing CAMEO Indonesia to its classifications.

CAMEO offers marketing intelligence in over 40 countries with address verification for over 246 countries worldwide. The inclusion of Indonesia is a significant addition as the country holds the fourth largest population in the world, as well as having a fast growing economy and number of large blue-chip organisations, such as L'Oreal and Adidas, choosing to locate in the market.

By using a range of national datasets that include the latest Indonesia Census and government registers, CAMEO Indonesia identifies key demographic and socio-economic characteristics of consumers at village level to ensure the highest granularity.

By segmenting this data into 36 categories and 8 key marketing groups CAMEO Indonesia offers businesses valuable marketing intelligence, enabling businesses to understand who their customers are and where they are located. CAMEO Indonesia is able to analyse adult age, presence of children, educational attainment, access to technology and property ownership legal status, which can then be utilised to develop informed communication strategies, locate sites for new store openings or to identify cross-sell opportunities and increase retention rates.

Martin Bradbury, International Client Services Director said "Indonesia contains an enormous consumer market and we are delighted that we can now offer a granular view of these consumers to new and existing clients over a variety of sectors. By driving acquisition and customer value, CAMEO has proven to be an invaluable tool for some of the largest corporations in the world. Better insight means better decisions and CAMEO offers brands stronger engagement with customers, database modelling and site selection improving Return on Investment and reducing marketing spend"