Callcredit Marketing Solutions Wins HBOS Data Supply Contract
Marketing and Credit experts, Callcredit Marketing Solutions have reached a strategic agreement with Halifax and Bank of Scotland, part of the UK's largest unsecured lending group, for the supply of marketing intelligence and credit pre-screening services.
Callcredit Marketing Solutions will supply Halifax and Bank of Scotland with a comprehensive range of marketing datasets and credit intelligence to support its Cards marketing acquisition program. The data and associated analytical support provided by Callcredit Marketing Solutions will underpin all of Halifax and Bank of Scotland's customer acquisition and value building campaigns, and includes Callcredit's marketing and credit pre-screening suite of products, which continue to significantly improve the success of targeted channel activity.
Caroline Worboys, Managing Director of Callcredit
Marketing Solutions, comments:
"We are delighted to have been chosen by one of the UK's biggest consumer lenders to provide such a broad range of data and analytical services. This success is a testament to the quality, breadth and depth of the data assets now provided by Callcredit. The decision for Halifax and Bank of Scotland, alongside other UK lenders, to use our services shows that our datasets are mature, robust and of real value to the lending sector. This win represents a milestone in our growth in Financial Services and helps cement our reputation as an all encompassing marketing solutions provider."
Deby Herring, Head of Retail & Targeted Channels for
Halifax and Bank of Scotland Cards, added:
"After carrying out a thorough review of our marketing data strategy it was evident that we needed the support of a flexible and proactive supplier. We are therefore delighted to now be working with Callcredit."