Callcredit Marketing Solutions win Sales & Marketing Database contract with SSE

SSE (Scottish and Southern Energy), one of the UK's leading energy providers, has appointed Callcredit Marketing Solutions to build a single view of its customers and prospects into a sales and marketing data pool for new customer recruitment.

The marketing database will combine a subset of current customers and Callcredit Marketing Solutions' new 'Core' prospect universe, providing access to all UK households available for SSE to target. The new database will support ongoing campaigns via direct mail and telesales targeting c.1 million contacts a month.

Primary campaigns will focus around the acquisition of new 'Home Services' business. This includes the provision of gas central heating and boiler cover, electrical wiring protection and the installation of electrics and central heating systems. SSE will produce campaign selections and extracts in-house using the easy-to-use online frontend tool Discoverer.

As part of the service, Callcredit Marketing Solutions will update the database monthly, cleansing new data feeds as they are loaded. As well as adding telephone numbers, the CAMEO Classifications for increased insight and CallScreen+ for credit pre-screening purposes, Callcredit Marketing Solutions will also incorporate a number of SSE models into the database including the Gas Connection Availability Model and Home Services Availability Model.

Ian Wood, Head of Sales Process, at SSE comments:
"This new data pool will give us the ability to target our Home Services products to all relevant prospects in the UK. Not only will it help us control our acquisition cost and achieve process efficiencies, it will also reduce campaign execution timescales".

Caroline Worboys, Managing Director of Callcredit Marketing Solutions adds:
"We are already very strong in the Utilities sector and the SSE database provides us with yet another opportunity to showcase our unique database skills and Industry expertise. SSE is also the first client to take advantage of our brand new Core prospect pool which delivers the largest coverage of consumers in the UK and which will certainly give them a competitive edge."


Notes to Editors:
About Callcredit Information Group
Callcredit Information Group brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:
  • Marketing Solutions, providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
  • Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, Identity verification services and tracing tools.

About Callcredit Marketing Solutions

Callcredit Marketing Solutions designs and executes marketing programmes with measurable customer value as the starting point.
With marketing services from consumer data and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.
Callcredit Marketing Solutions' service offering includes:
  • Real-time channel-rich customer interaction capabilities
  • Customer value strategy, planning and analysis
  • Customer database build and management
  • Data processing and enhancement
  • Consumer data assets including classifications, prospects and credit data supply

Callcredit Marketing Solutions has its headquarters in Leeds with offices in Gerrards Cross and Bristol and is part of the Callcredit Information Group.  Clients include Allianz, Aviva, BBC, COI, FT,  Learning and Skills Council, Lloyds Banking Group, Marriott, News International, npower, NS&I, Pizza Hut, SCA, Wesleyan and Wickes.