Callcredit Marketing Solutions Named DMA West Telemarketing Partner for 2009

Data and communications specialist Callcredit Marketing Solutions has this week been named the telemarketing partner for DMA West, the South West division of the Direct Marketing Association. Callcredit Marketing Solutions, which has a successful customer contact facility in Bristol, is embarking on the partnership to boost its profile in the region and make its new brand name known to local companies. Callcredit Marketing Solutions was formed in March 2009 following the merger of Broadsystem and EuroDirect within the Callcredit Information Group.

As part of the partnership, Callcredit Marketing Solutions will be sponsoring DMA West's 'Summer Ball', a networking event bringing together marketing companies in the South West, which will be held at the Pump Rooms in Bath on the 18th June. Callcredit Marketing Solutions have been involved in the invitation process for the event and their logo will be included on all promotional material as well as the website.

Comments Caroline Worboys, CEO of Callcredit Marketing Solutions:
"EuroDirect and Broadsystem in their individual guises have long been supporters of the DMA. And it is fantastic to be given the opportunity to work with DMA West under the new banner of Callcredit Marketing Solutions. The Contact Centre arm of our business is based in Bristol, so it makes perfect sense to support this regional offshoot of our trade body. We are confident that the partnership will be advantageous for both parties, helping us to establish our new brand amongst local organisations and help DMA West raise its profile through a dedicated telemarketing campaign."

Andrew Buffrey, regional manager, DMA West, comments:
"Having Callcredit Marketing Solutions on board is a fantastic opportunity for DMA West. By harnessing their expertise, we're hoping to reach out to more organisations with our knowledge and services and continue to grow what is already a dynamic industry in the West."

Notes to Editors
About the Callcredit Information Group
Callcredit Information Group  brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:
  • Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.
  • Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About Broadsystem
Broadsystem creates, manages and delivers multi-channel customer communication strategies. It develops, hosts, and manages marketing databases and, through the intelligent analysis of marketing data, delivers and handles marketing messages through integrated multi-channel communications. Broadsystem clients include: COI, Times Newspapers Limited, FT, BP, Sky, Continental Airlines, Lancôme, Mulberry, BBC World Service, FIVE, Vodafone, ING Direct, Thomson, Canderel, Wickes, TUI Group, NGN Group, Asthma UK and Dogs Trust.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliers. It is well established in the field of direct marketing, clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals. EuroDirect's clients come from all areas of business, including financial services, retail and leisure operations, utilities, publishing, agencies and bureaux. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit pre-screen services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support.