Callcredit Marketing Solutions Assists in Launch of BBC Bangladesh
Callcredit Marketing Solutions was awarded the contract for the email marketing of the launch of the first BBC dual-language Bangladeshi website 'BBC Bangladesh English in Action'. The site has gone live today.
The purpose of the project is to communicate with audiences in Bangladesh who want to learn the English language and to drive users to the bilingual website. The site will be promoted on TV, radio and via road-shows and has a target of three million users.
Callcredit Marketing Solutions was tasked with running workshops in the lead up to the launch using email lists, email marketing, micro-site and database testing. Visitor analysis was carried out to research the purpose of people's interaction with the site and their log-in details and preferences were then fed into Callcredit Marketing Solutions' central log to ensure that users are given content that is directly relevant to them.
Sara Chamberlain, Head of Interactive, BBC Trust said:
"Callcredit Marketing Solutions has impressed us enormously with its ability to seamlessly combine marketing knowledge and technical expertise. This is a very important project for us and we anticipate great success."
Caroline Worboys, Managing Director, Callcredit Marketing Solutions, adds:
"It's hugely important to gather consumer opinion and insight before working on a site such as this, and we look forward to working with the BBC on this project."