Callcredit Marketing Solutions Assists Applegate in UK Expansion

Callcredit Marketing Solutions has this week been appointed by business-to-business directory, Applegate, to provide B2B contact centre solutions to support Applegate's expansion in the UK. Callcredit Marketing Solutions was handed the business following a competitive pitch amongst outsourcers last month.

The outbound telesales campaign will aim to boost customer acquisition through the generation of new directory advertisers. The campaign will be run by a dedicated team of specialist call centre agents based in Callcredit Marketing Solution's 500 seat interaction centre in Bristol. Training of contact centre staff is taking place throughout June and the full service will commence by the end of the month.

Jon Molyneux-Bracchi, CEO of Applegate, said:
"Callcredit Marketing Solutions has demonstrated that they have the knowledge and understanding to assist us strengthen our market position. We look forward to seeing the successful implementation of a dedicated team at Bristol and we believe that Callcredit Marketing Solutions will help us embark on a very exciting period of substantial growth. Our partnership with Callcredit Marketing Solutions reinforces our objective to continue to be the UK and Irelands number one online business to business directory."

Duncan Graham, Commercial Director, Callcredit Marketing Solutions, adds:
"This is a great win for us; B2B relationships are more important than ever in the current climate and this provides a fantastic chance for us to demonstrate our telemarketing skills across diverse market sectors."