Callcredit Marketing Solutions Appoints Telford As Strategy Director

Kevin Telford has joined Callcredit Marketing Solutions as strategy director, reporting directly into managing director Caroline Worboys. Kevin will be responsible for developing a clear strategic plan for the business and will work with clients to ensure they are receiving the greatest possible return on investment.

Callcredit Marketing Solutions was formed earlier this year with the merger of major data and marketing players Broadsystem and EuroDirect, and sits alongside Callcredit Credit Solutions within the Callcredit Information Group.

Kevin has previously worked with Acxiom, VeriSign and Dataforce and brings with him a wealth of experience in innovative client solutions and strategic planning. In his new role, he will work with Caroline Worboys and the rest of the senior team to develop existing client relationships and grow new leads for the business.

Kevin Telford comments:

"Joining Callcredit Marketing Solutions is a very exciting step for me and I look forward to helping the team grow and develop its offering in the market.

"We are in a great position in that we can combine integrated marketing solutions with the data assets within the Callcredit Information Group, and we are confident we can deliver return on investment for our clients through more effective marketing and great customer experience. "

Caroline Worboys, Managing Director Callcredit Marketing Solutions, adds:

"Kevin joining our team is a huge bonus for us, as he will help us drive greater client focus particularly in how we deliver and add real strategic value for all our clients.

"Kevin's skills and approach will complement and fit well with our already strong leadership team and we are all thrilled to have him on board."

Notes to Editors:

About Callcredit Information Group
Callcredit Information Group brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:
  • Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
  • Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About Callcredit Marketing Solutions
Callcredit Marketing Solutions designs and executes marketing programmes with measurable customer value as the starting point.

With marketing services from customer dataases and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.
Callcredit Marketing Solutions' service offering includes:

  • Real-time channel-rich customer interaction capabilities
  • Customer value strategy, planning and analysis
  • Customer database build and management
  • Data processing and enhancement
  • Consumer data assets including classifications, prospects and credit data supply

Callcredit Marketing Solutions has its headquarters in Leeds with offices in Gerrards Cross and Bristol and is part of the Callcredit Information Group. Clients include BBC, COI, FT, HBOS, Learning and Skills Council, Marriott, News International, npower, NS&I, SCA, Wesleyan and Wickes.