Callcredit Marketing Solutions Appoints Telford As Strategy Director
Kevin Telford has joined Callcredit Marketing Solutions as
strategy director, reporting directly into managing director
Caroline Worboys. Kevin will be responsible for developing a clear
strategic plan for the business and will work with clients to
ensure they are receiving the greatest possible return on
investment.
Callcredit Marketing Solutions was formed earlier this year with
the merger of major data and marketing players Broadsystem and
EuroDirect, and sits alongside Callcredit Credit Solutions within
the Callcredit Information Group.
Kevin has previously worked with Acxiom, VeriSign and Dataforce
and brings with him a wealth of experience in innovative client
solutions and strategic planning. In his new role, he will work
with Caroline Worboys and the rest of the senior team to develop
existing client relationships and grow new leads for the
business.
Kevin Telford comments:
"Joining Callcredit Marketing Solutions is a very
exciting step for me and I look forward to helping the team grow
and develop its offering in the market.
"We are in a great position in that we can combine integrated
marketing solutions with the data assets within the Callcredit
Information Group, and we are confident we can deliver return on
investment for our clients through more effective marketing and
great customer experience. "
Caroline Worboys, Managing Director Callcredit Marketing
Solutions, adds:
"Kevin joining our team is a huge bonus for us, as he will help us
drive greater client focus particularly in how we deliver and add
real strategic value for all our clients.
"Kevin's skills and approach will complement and fit well with our
already strong leadership team and we are all thrilled to have him
on board."
ENDS
Notes to Editors:
About Callcredit Information Group
Callcredit Information Group brings together expertise across
the fields of credit referencing, marketing services, interactive
solutions consulting and analysis to enable its client base of
businesses and consumers to make informed decisions using
innovative products and services. The group is made up of two
complementary divisions:
-
Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
-
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.
About Callcredit Marketing Solutions
Callcredit Marketing Solutions designs and executes
marketing programmes with measurable customer value as the starting
point.
With marketing services from customer dataases and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.
Callcredit Marketing Solutions' service offering
includes:
-
Real-time channel-rich customer interaction capabilities
-
Customer value strategy, planning and analysis
-
Customer database build and management
-
Data processing and enhancement
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Consumer data assets including classifications, prospects and credit data supply
