Gary Buxton has joined Callcredit
Marketing Solutions as Technical Operations Director. Callcredit
Marketing Solutions was formed in February this year with the
merger of major data and marketing players Broadsystem and EuroDirect under
the leadership of Caroline Worboys.
Gary joins from Acxiom where he held the role of European
Operations and Client Services Director since 2001. Gary managed
large development teams at Acxiom and has a huge amount of
experience in product and application development as well as very
strong process management skills.
At Callcredit Marketing Solutions, Gary will be reporting
through to Cyril Law, Technology and Systems Director. He will be
leading the group's project to enhance their data assets and the
operational environment in which these work, as well as operational
management of key clients.
Gary brings a wealth of knowledge to the role having held senior
technical operations positions at GE Capital for five years and
National Power for seven years. He was instrumental in helping win
new business and has worked with large clients such as Axa,
Citibank, GEMoney, Virgin, BT and Vodafone.
Gary Buxton comments:
"Having decided to try a new role after working in the same
company for 8 years, I am extremely excited to be joining
Callcredit Marketing Solutions at such a pivotal time in their
development."
Caroline Worboys, Managing Director Callcredit Marketing
Solutions adds:
"This is a very exciting time for the group and we are
anticipating substantial innovation and growth. Gary's strength is
that he is very client focussed: I look forward to welcoming him to
the team and I'm sure he'll make a great contribution."
ENDS
Notes to Editors
About the Callcredit Information Group
Callcredit Information Group brings together experts across
the fields of credit referencing, marketing services, interactive
solutions and consultative analytics to enable our client base of
businesses and consumers to make informed decisions using our
innovative products and services. The group is made up of two
complementary divisions:
Marketing Solutions, providing specialist knowledge
in customer analytics, consumer targeting, database building and
hosting, marketing communications, business modelling and market
analysis through three market leaders in their own fields:
EuroDirect, Broadsystem and GMAP Consulting.
Credit Solutions, encompassing Callcredit, Legatio and
DecisionMetrics - specialists in credit
risk,
ID verification services and tracing tools.
About Broadsystem
Broadsystem creates, manages and delivers multi-channel customer
communication strategies. It develops, hosts, and manages
marketing databases and, through the intelligent analysis of
marketing data, delivers and handles marketing messages through
integrated multi-channel communications. Broadsystem clients
include: RAF, NHS 'stop smoking support programme', Times
Newspapers Limited, Sky, Lancôme, Mulberry, BBC World Service,
FIVE, Vodafone, ING Direct, Wickes, TUI Group, News Group
Newspapers Group, Marriott, Associated Newspapers Ltd.
About EuroDirect
EuroDirect (www.eurodirect.com), the
marketing services business within Callcredit information group and
is one of the UK's leading marketing suppliersThe company is well
established in the field of direct marketing. Clients include over
40% of the UK's top 1,000 companies, including three of the top
five largest multi nationals Examples are Npower, Airmiles, Capital
One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a
prime supplier of consumer data, targeting and segmentation
systems, credit marketing services and software and technologies to
help marketers undertake consumer profiling, analysis, targeting,
data management, market analysis and decision support. EuroDirect
also works internationally and has developed a suite of
international segmentation tools under the CAMEO brand.
