Callcredit Information Group Strengthens its Requirements as to its Fair Processing Notices & Privacy Policies for Marketing Data
In response to regulatory developments in the marketing data marketplace, Callcredit Information Group, one of the UK’s leading providers of marketing data, is strengthening its requirements as to Fair Processing Notices (FPN) and supporting Privacy Policies for marketing data.
Will Lowe, Managing Director, Marketing Solutions, Callcredit Information Group said: “Direct marketing has a significant role to play in linking consumers to the products and services that interest them. However, direct marketing practices must constantly evolve and what has been common practice in the past is no longer regarded as good practice today. As an industry we need to adapt to providing more of what consumers want, which includes how they want to be spoken to and what is of interest to them at a specific point in time. Knowing this will allow brands to engage with more relevance for better results.”
Callcredit Information Group has also taken the decision to suspend selling data for prospecting by telephone, email and SMS from its Define database until it meets this new standard. Clients will still be able to continue to use Define for marketing communications where they hold consent by other means, customer management communications, communications by direct mail as well as for analytics and insight purposes.
Gareth Jones, Data Director, Callcredit Information Group said: “After careful consideration, we have decided that we will acquire marketing data with strengthened privacy permissions and, in the interim, suspend selling data for prospecting by telephone, email and SMS from our Define database until it meets this new standard. This is the right course of action and has three major benefits. First, it will create a pool of data with enhanced consent in terms of channel preference and sector permission providing firmer assurance for our clients; second, it maintains consumer privacy; and, third, it enables us to extract very precisely defined prospect lists that empower clients to more accurately target prospective customers.”
Callcredit Information Group offers businesses multiple ways to engage with their customers and prospects and will continue to help its clients grow their businesses through multi-channel campaigns.