Callcredit Information Group Launches Desktop Marketing Solution For Resellers

Following the successful launch of online data management tool, improvemydata.com to end user clients earlier this year, Callcredit Information Group has launched a version specifically designed for the reseller community.

The online self-service tool, reinforced with offline, dedicated account management support enables resellers to profile, audit, clean, screen, suppress and enhance their clients' consumer data. New functionality includes a personalised template which enables resellers to brand reports with their own company logos.

Improvemydata.com is built on Core, Callcredit Information Group's 42 million record prospect pool and comprises all commercial suppression product. It also gives users the ability to upload bespoke and internal suppression files. The profiling capability includes all CAMEO classifications including CAMEO UK, CAMEO Investor and CAMEO Property. Additionally users can segment by council tax band, which enables further insight. Records can also be enhanced with advanced individual, household or postcode characteristics, such as drive time analysis and 'nearest to'. Improvemydata.com is also updated in real time, meaning that all data is as accurate as possible.

Comments Anna Vousden from Cogent:
"I am very impressed by the ease of use and functionality of improvemydata.com. Additionally having the support of a dedicated account manager means if I need help someone is always on hand. Furthermore the added value of complementary profiling and white labelling were very compelling reasons for us to switch."

Nick Henthorn, Head of Direct Sales, Callcredit Information Group, said:
"We're confident that this iteration of improvemydata.com will be a success amongst the reseller community.  Early feedback is already very positive. What is important about this product is that it is dynamic. We will be working collaboratively with our clients to evolve the offering as per their comments and needs. Already we have updated the end-user version in response to feedback."

Reseller Improvemydata.com was launched at an informal event held at London's original gastropub, The White Swan on Thursday 13th May.


About Callcredit Information Group

The Callcredit Information Group (CIG) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services.

CIG's products and services are delivered in five distinct areas:

Strategic Planning
Customer Acquisition
Customer Verification
Customer Management & Value Building
Collections & Recoveries

To ensure effective delivery, the Group is divided into two complimentary divisions:

Credit Solutions, encompassing specialists in credit risk, Identity verification services and tracing tools
Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis

Callcredit Check is the consumer arm of credit reference agency Callcredit, providing consumers with instant online access to their credit report and services to help them monitor their credit status.