Callcredit Information Group demonstrates continued commitment to digital marketing with acquisition of Lifestyles Online

Lifestyles OnlineCallcredit Information Group has today (15th February 2013) announced the purchase of targeted online consumer data and leads provider Lifestyles Online. The acquisition enables Callcredit to further extend its range of innovative products and services and further demonstrates its commitment to becoming the primary player in Online Marketing Solutions.  

Established in 2005, Lifestyles Online are widely regarded as the market leaders in on-line lead generation with a great reputation for delivering leads that consistently deliver strong investment returns for their clients.

The Bath based company has grown significantly since its inception and specialises in lead generation, data rental and affiliate marketing and utilises the latest technologies which enables some of the UK's largest online brands to monetise their audience effectively including the use of real-time validation and conversation.

Lifestyles Online's unique propositions and reputation will further complement and strengthen Callcredit's comprehensive prospect database Define, which contains more individuals with more contact 'touch-points' than any other consumer dataset in the marketplace, delivering the most accurate, discriminative and responsive dataset in the UK for use in customer acquisition, retention and database enhancement, modelling and profiling.

Chris McDonald, Managing Director, Data Solutions, at Callcredit Marketing Solutions said: "We are extremely excited at what Lifestyles Online will add to our business.  In today's multi channel environment, this acquistion will further strengthen our ability to provide real time customer leads from multiple sources and fulfil our clients' increasing demand for better quality and verified leads.  At the same time, this acquisition will send a clear message to the market that as a business we are continuing to  invest in emerging and growing markets and reflects the continuing shift of marketing spend."

Craig Carr and Stacey Dunstan, Co-Founders of Lifestyles Onlines commented: "This acquisition is testament to the continued hard work and strategy of the Lifestyles Online team.  The strategic fit with Callcredit couldn't be better and allows us to further develop innovative market leading solutions and accelerate our growth plans. This reinforces our market leading presence in the UK and we look forward to working alongside the Callcredit team.  Our proprietary technology continues to deliver excellent results and we look forward to delivering for a wider corporate client base."

Chris Savage, Managing Director of Callcredit Marketing Solutions said: "This investment demonstrates that Callcredit are rapidly evolving and investing in the future and highlights our desire to fulfil our clients requirements in both on line and off line environments.  This acquisition of Lifestyles Online will bring increased capability for Callcredit and an enhanced suite of services and solutions for our clients.

"Like Callcredit, Lifestyles Online is a successful, creative and innovative company who will dovetail perfectly into our business and I am delighted to welcome them into the Group."

The Leeds office of Squire Sanders advised Callcredit on this latest transaction. The team was led by corporate senior associate Paul Mann and tax advice was provided by partner Peter Morley.