Callcredit Information Group appoints Octopus Group for six figure PR & social media brief

Callcredit Information Group, experts in managing consumer data, has appointed Octopus Group as its retained PR and social media agency following a competitive three-way pitch.

Founded in 2000 and headquartered in Leeds, Callcredit specialises in database marketing solutions, credit referencing and software analytics and fraud.  In 2014 Callcredit was acquired by private equity business, GTCR. 
Octopus Group will be undertaking a public relations and social media programme worth six figures. The account will be led by Octopus Group Director, Tom Holland, who reports to Callcredit’s Interim Communications Director, Mary Whenman.

Mary Whenman, Interim Communications Director, Callcredit Information Group said: “We are on track to deliver our ambitious plans to double the size of the company over the next five years. The role for communications is to raise awareness of the business, tell our corporate story and help support the sales organisation. We want to take a digital-first approach to communications and Octopus Group impressed us with their ability to deliver an integrated programme that’s linked to the sales funnel.”

Tom Holland, Director, Octopus Group said: “Callcredit is a challenger brand with a really compelling story to tell. There is so much potential here to deliver creative, high-impact campaigns that drive awareness and engagement with key buyer personas, and also to integrate PR and social media into a broader lead generation programme. We’re really excited about this win and, in particular, about working with the PR and marketing team at Callcredit who clearly have big ambitions and a real appetite to drive commercial results.”

Callcredit is also building its in-house capability and is currently recruiting a corporate communications manager.

In 2011 Callcredit launched Noddle (www.noddle.co.uk), the free-for-life credit reporting and scoring service with no hidden fees or 30-day trial periods, which now has more than two million customers. PR for Noddle will continue to be handled by consumer agency, Kindred who were appointed in 2015.