Callcredit gets Aktiv on data analysis

Norway-based debt collector and solutions provider, Aktiv Kapital, has chosen Callcredit to be its preferred credit reference agency in the UK for a range of specialist services.

Aktiv is one of the world's largest debt purchasers, with assets in 13 countries. The company has a significant presence in the UK, owning more assets than any competitor, and chose Callcredit because it provides unique data sets and analysis, which enables Aktiv to look at a more bespoke approach to using data.

Debt is on the increase in the UK, with more than 100,000 people set to become insolvent this year, and high street banks have seen a significant increase in bad debts.

Aktiv recognises that with increasing levels of insolvency, it is critical to effectively profile and segment debtors over the lifecycle of the debt to maximise returns and successfully target resource.

Aktiv's UK CEO Philip Lunn said:

"We are delighted to be working with Callcredit on this project. The company has a wealth of expertise and a broad range of services that will enhance Aktiv's effectiveness in the market place.

Callcredit has demonstrated a specific understanding of the debt collection and debt sale market and this has given us the confidence to choose Callcredit as our partner."

Callcredit director Graham Lund said:

"It's great to be working so closely with a company that's expanded hugely over the last four years.

Putting the deal together was challenging for both parties but we've come up with a solution that our competitors can't offer because of our unique data sets and superior technology capability."