Callcredit delivers retail and customer insight to JUST EAT

Leading online takeaway service JUST EAT is set to benefit from market-leading customer insight and retail location planning tools from Callcredit Information Group to support its growth in the UK and abroad.

JUST EAT, which allows customers to order takeaway meals online from more than 14,000 UK partner restaurants, has signed up to use Callcredit's CAMEO and Microvision systems to carry out customer analysis and sales planning. By gaining greater insight into the profiles and preferences of the over 4 million customers using the service, JUST EAT will be able to expand its customer base and partner restaurants in the right areas in order to increase market penetration.

Callcredit will also support JUST EAT in identifying growth opportunities within its other international markets, including in European markets, Brazil and India.

Microvision is Callcredit's sophisticated Geographical Information System (GIS), marketing intelligence and market modelling system, capable of carrying out in-depth customer and market analysis and planning, while Callcredit's CAMEO customer classifications will enable JUST EAT to accurately segment and target customer groups.

Paul Cook, Head of Global Insight at JUST EAT, said: "As a rapidly expanding business, it is vital we have access to high-quality and in-depth insight into our marketplace. A huge amount of transactional data is captured during the online ordering process, and by enriching that with Callcredit's insight and location planning tools, we can gain a depth of knowledge that will support our growth and ultimately benefit both our customers through expansion of local choice, and our partner restaurant through increased revenues."

Chris Duley, director of Callcredit's GMAP retail planning team, said: "We have a wealth of experience in providing clients with the insight and understanding they need to make business-critical decisions, in both UK and international markets. Microvision and CAMEO are two of the most powerful planning and insight tools available on the market today, and we are looking forward to helping JUST EAT maximise their potential."