Callcredit Delivers a Suite of Solutions for Direct Marketers at ADMA Forum 2010

Stand 215, 27th - 28th July, Sydney Convention & Exhibition Centre
Speaking: Martin Bradbury, International Client Services Director, 28th July, 12.05pm

Callcredit Information Group, international direct and database marketing specialists, will be demonstrating their full range of consumer classification and targeting solutions at this year's Australian Direct Marketing Association forum and exhibition in Sydney.

They will be showcasing exciting solutions including the CAMEO Analytics Packs, CAMEO for Desktop GIS Analysis and CAMEO for Database, as well as their unique online data profiling and address cleaning tool CAMEO Online.
The CAMEO classifications provide consumer insight for markets all over the world and are available to append to your marketing database or alternatively incorporate into a GIS tool for advanced analysis. The CAMEO classifications will help you gain greater knowledge of your customers by transforming raw consumer data into actionable customer insight which will help you maximise your marketing budget while encouraging customers to buy more, do more and stay longer - measurably improving your return on customer. CAMEO enables organisations to profile and segment their current customers as well help to pinpoint prospects with similar demographic, economic and lifestyle characteristics.

CAMEO Australia enables direct marketers to segment almost 18 million Australian consumers. In addition to covering the Australian market, the global CAMEO classification suite is available for a further 34 countries including New Zealand, Philippiness, Singapore, Japan and Hong Kong enabling marketers to broaden out their target markets. The ever expanding suite covers Europe, The Americas, Asia, Australasia and South Africa and enables cross-border comparisons. Further insight can now be gained by using the Global CAMEO analysis suite in conjunction with CAMEO Classifications. This suite provides additional geodemographic and economic statistics which can be used for advanced database segmentation.

CAMEO Online, Callcredit's unique online data cleaning and enhancement tool, encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance international customer addresses, as part of this low cost 24/7 online solution.

Martin Bradbury, Callcredit's International Client Services Director will be speaking at the Conference about how to create a clearer picture of online customers. Martin will be speaking at 12.05pm on 28th July as part of the 'Customer Growth and Relationships' stream.

Martin comments:
"Callcredit is looking forward to returning to the ADMA exhibition this year, demonstrating a wide-range of innovative and effective marketing solutions that can benefit not only Australian direct marketers but also the wider international industry. CAMEO is an exciting and versatile tool that can really aid marketing campaigns and the ADMA Forum is the perfect platform to showcase it to top professionals."

About Callcredit Information Group

The Callcredit Information Group (CIG) brings together experts across the fields of credit referencing, marketing analysis, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services.

CIG's products and services are delivered in five distinct areas:

• Strategic Planning
• Customer Acquisition
• Customer Verification
• Customer Management & Value Building
• Collections & Recoveries

To ensure effective delivery, the Group is divided into two complimentary divisions:

• Credit Solutions, encompassing specialists in credit risk, ID verification services and tracing tools
• Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis

Callcredit Check is the consumer arm of credit reference agency Callcredit, providing consumers with instant online access to their credit report and services to help them monitor their credit status.