Callcredit announces first contract to provide its newly launched CAMEO UK consumer segmentation tool

The Camping and Caravanning ClubCallcredit Information Group has sealed its first contract to provide its newly launched highly discriminative consumer segmentation tool, CAMEO UK, to The Camping and Caravanning Club.

The world’s oldest and largest club for all forms of camping, The Camping and Caravanning Club will use CAMEO UK to profile its own consumer database, compiling member and non-member details, to effortlessly find ‘lookalikes’ and create effective marketing strategies.

By appending its records with CAMEO UK, The Camping and Caravanning Club will be able to classify every UK household and postcode enabling better customer profiling and prospect targeting.

Chris Murphy, Marketing Data Analyst, The Camping and Caravanning Club said: “Prior to signing up to CAMEO UK we had been using Callcredit’s data cleansing tool improvemydata.com (IMD) to clean our records, suppress against current member records and to screen for deceased and gone away records. We receive a large number of records from non-member bookings that have great marketing value but the address provided on those records is sometimes not suitable for mailing purposes.  After using IMD we realised that we could enhance our data even further and market more effectively, by profiling our data and as such we have taken the decision to use CAMEO UK.”

Jason Rayne, Direct Sales Manager, Callcredit Information Group said: “We have been working with The Camping and Caravanning Club for over two years helping to ensure the records it holds are up-to-date and are at a high standard for marketing purposes.  We are delighted to be continuing the relationship with this new contract and look forward to helping the Club create a more effective marketing strategy.”

CAMEO UK is unique to other consumer classification tools as it is dynamically built with real-time links to Callcredit’s flagship consumer database, Define* and Callcredit’s UK population map of over 50 million UK residents.

Callcredit’s Define database provides more accurate and recent data than any other consumer database through grouping transactional and lifestyle data from over 100 sources across eight different vertical sectors.  By linking directly with the database CAMEO UK can, in real-time, accurately determine changing consumer characteristics enabling businesses to quickly recognise when their customers move between classifications due to a dramatic change in affluence or a key life event such as setting up home, getting married, having children, or planning for retirement.