Callcredit and The Trading Floor to unveil new trigger marketing products at Data Marketing Show

Following Callcredit's acquisition of The Trading Floor earlier this year, the two data specialists will be exhibiting together for the first time at the Data Marketing Show 2011 (on stand E132). Combining comprehensive data pools and extensive expertise, Callcredit and The Trading Floor offer innovative trigger data, multi-channel prospect data, data cleansing and enhancement, advanced profiling, segmentation and credit marketing intelligence to some of the biggest players across all industry sectors.

At this year's show, Callcredit and The Trading Floor will be explaining the benefits of their new trigger marketing products both on stand and during speaker slots at 10am on both days of the event.

On Wednesday 29th June at 10am Chris McDonald, Managing Director of The Trading Floor, will be illustrating the benefits of 'People in Play' a revolutionary solution making prospect details available in real time, so marketers can access customers exactly when they are in buying mode and most receptive to offers. This can not only help marketers identify prospects, but also reduce churn by retain customers who are looking at competitor products.

On day two of the show at 10am Lindsey Scarfe, Senior Consultant at Callcredit, and Chris McDonald will continue our theme of  'People in Play' looking specifically at Callcredit's home move triggers - the most comprehensive mover data in the marketplace. Reports suggest that 65% of movers will change provider when they move house and that they spend on average £5,000 on move-related goods and services in the pre and post move period. This data can be extremely useful in retaining customers who are moving house as well as acquiring customers who are looking to purchase goods and services for their new home.