CALLCREDIT AND 2ERGO JOIN FORCES TO PROVIDE DETAILED INSIGHT INTO MOBILE USERS

A partnership between mobile business and marketing solutions company 2ergo and Callcredit Information Group will provide a highly detailed insight into the UK's mobile users' profiles and preferences.

The companies will collaborate to provide corporate customers with mobile business solutions that pinpoint users and gain extensive insight based on customers' mobile behaviour as well as their financial and social background.

Callcredit's consumer data, including demographics, credit information and lifestyle data will be integrated into 2ergo's mobileDNA platform - a proprietary database of over 10 million mobile consumer profiles, which includes information on mobile transactions, handsets and network provider.

The product will enable companies across all sectors to develop and execute highly targeted, relevant mobile marketing activity and promotions.

John Stevens, Group Managing Director, 2ergo said, "This partnership gives marketers instant access to vital data required for compelling, multi-channel customer acquisition programmes. Organisations can get a complete picture of prospects before they even start to develop a campaign - this level of customer insight will be critical as mobile continues to grow as a powerful marketing channel."

Kevin Telford, Strategy Director at Callcredit Information Group commented, "We are extremely pleased to be working with 2ergo in order to deliver key insight in to consumer behaviour. In today's market place of multi-channel marketing it is essential that organisations make the customer visible. At Callcredit we are able to do that by combining a range of quality data and analysis to create a holistic view of the consumer".