Callcredit Acquires Digital Marketing Agency

Callcredit Information Group has acquired Latitude Digital Marketing Ltd, a leading integrated digital marketing agency specialising in Search Engine Optimisation (SEO), Pay-Per-Click (PPC), online display advertising, social media optimisation (SMO) and analytics with the view to delivering leading-edge digital services driven by insight.

The acquisition will see Latitude's vast digital experience combine with Callcredit's consumer data and marketing insight to create and deliver highly innovative, targeted digital marketing solutions. These data-driven digital services will be an essential part of integrated campaigns that deliver efficient and intelligent marketing activities both online and offline.

Established in 2001, Latitude has grown to become one of Europe's largest and most innovative digital marketing agencies. Operating from offices in London and Cheshire, the 95-strong team offers cross channel consultancy and execution with native speakers in 15 languages and managing campaigns in more than 150 countries for clients in gaming, retail, telecoms, insurance, travel and more.

Chris Savage, Managing Director of Callcredit Marketing Solutions said: "We provide our clients with a wide range of innovative marketing solutions and this acquisition helps us to deliver an even more comprehensive range of digital services. Organisations are devoting more of their marketing budget to digital marketing, increasing their spend to develop the channel fully and improve cross sell opportunities. By combining our extensive consumer data with Latitude's digital services we're confident that we can offer ground-breaking, highly targeted integrated campaigns.

Alex Hoye, Chief Executive Officer of Latitude said: "We have long been focused on delivering intelligent, integrated marketing.  Combining with Callcredit enables us to be at the cutting edge of the online marketing data revolution in progress, benefiting our clients in ways that stand alone advertising agencies cannot achieve. Latitude's online analytical capability working with Callcredit's database of over 41 million consumers will allow us to set the standard in the industry. We're excited about the future of the business, even more so now that we have joined with Callcredit."

Latitude is the third acquisition by Callcredit Information Group since the management buyout of the business in December 2009.

Results International, the leading M&A advisor to the marcoms industry, acted as advisor to Latitude on the transaction.