Birmingham Midshires chooses EuroDirect's MICROVISION for customer recruitment drive
Birmingham Midshires, the specialist lending and savings
division of HBOS Group, has chosen EuroDirect's MICROVISION system
to help improve customer understanding and drive its prospecting
strategy.
Birmingham Midshires has a network of 66 branches across the West
Midlands, the North West and the South West. It manages assets in
excess of £20 billion and distributes its financial service
products through its branch and network of Independent Financial
Advisors (IFAs).
Birmingham Midshires have chosen to license MICROVISION Marketing
Manager and the integral
CAMEO Classifications to help them understand the profile of
their existing customers for each of their product lines. Using
this powerful intelligence their Business Development Managers can
help maximise the sales potential of the business by identifying
similar prospects for targeting through the IFAs.
The MICROVISION Market Maker module enables Birmingham Midshires
to define, visualise and understand their branch catchments and IFA
territories. This technology will enable them to enhance their
territory distribution in order to optimise both the efficiency of
the IFA network and its accessibility to potential clients.
John Dobson, managing director, EuroDirect comments:
"By employing MICROVISION and our CAMEO Classifications Birmingham
Midshires will be able to identify and target potential customers
far more effectively, helping to expand its customer base and
improve the return on its marketing investment."
Aqshar Khaliq, planning & analysis Manager for Birmingham
Midshires comments:
"With the aid of EuroDirect's proficiency in marketing, market
analysis and business modelling, we can ensure that our
Business Development Managers are giving the most appropriate
levels of support to IFAs in order for them to maximise their sales
potential and ultimately grow the business."