Automotive Focus: BMW

Did you know…?

Key Statistics:

• There are 1,129,602 BMWs currently registered in the UK.
  
  
• This represents 3.054% of UK registered vehicles.
  
  
• BMWs rank as the 9th most favoured make by UK consumers, and is the top 'prestige' brand, making up 26.61% of this market.
  
  
• Only 18.38% of current private owners are female and 61.05% are male. 13.41% are company car owned. The genders owning the remaining cars are unknown.
  
  
• 9.61% of all BMWs are Convertible models. This equates to 108,535 cars.
  
  
• 15.29% are Estates and 49.83% are Saloons.
  
  
• 36.54% of BMW owners have chosen to put private plates on their vehicle.
  
  
• 1.12% of BMWs are classified as Imports.
  
  
• 65.26% of BMWs are manual transmission and 34.74% are automatic.
  
  
• The top 10 locations to see BMWs are: Reading, Birmingham, Stockport, Guildford, South West London, Manchester, Slough, Doncaster, Bristol, Sheffield. Together these locations contain 21.33% of all BMWs.
  
  
• The most popular model is the BMW 3 Series, making up 56.07% of the BMW market.
  
  
• The top two favoured colours are Blue (24.76%) and Silver/Aluminium (23.27%) which make up 48.03% of all BMWs. Black (20.01%) and Grey (10.65%) follow close behind.
  
  
• 9.64% are less than 24 months old. 35.69% are younger than 4 years old.
  
  
• 7.51% have an engine size less than 1750. 19.2% have an engine size over 2950.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.