Allianz Choose Callcredit Marketing Solutions as Data Provider
Following a lengthy analysis and evaluation programme, Allianz
has selected Callcredit Marketing Solutions as its
primary data supplier, to support its long-term pricing and
marketing strategy. Allianz is one of the largest general insurers
in the UK and is part of Allianz SE which is one of the world's
leading financial service providers.
Callcredit Marketing Solutions were chosen following a thorough head to head test against its main rivals which covered a full assessment of all of its data variables.
The three year deal covers the provision of the CAMEO consumer segmentation suite alongside a wide range of demographic indicators and credit risk variables at post sector, postcode and individual level. This consumer intelligence will be used to develop 'pricing for risk' policies in tandem with customer acquisition, retention and cross-sell strategies for home, car and life insurance.
Michael Blackburn, Head of Pricing Development, Allianz Retail said:
"It's the first time that Allianz has used such detailed marketing data within the pricing process, so this is a really interesting test bed for us. Our initial investigations illustrated that these datasets were extremely powerful in predicting risk cost, so we look forward to implementing them into our pricing strategies going forward."
Caroline Worboys, Managing Director, Callcredit Marketing Solutions, adds:
"We are extremely pleased to be working with such a leading player as Allianz in the insurance sector on this new venture. The acquisition is yet another great opportunity for us to showcase the highly discriminative nature of our marketing datasets across different markets."
Notes to Editors:
About Callcredit Information
Callcredit Information Group brings together expertise across
the fields of credit referencing, marketing services, interactive
solutions consulting and analysis to enable its client base of
businesses and consumers to make informed decisions using
innovative products and services. The group is made up of two
Marketing Solutions, providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, Identity verification services and tracing tools.
About Callcredit Marketing
Callcredit Marketing Solutions designs and executes
marketing programmes with measurable customer value as the starting
With marketing services from consumer
data and contact centres to direct marketing and
credit marketing, Callcredit Marketing Solutions helps clients gain
greater knowledge of customers and prospects, as well as the best
ways to engage with them. By transforming raw consumer data, into
actionable customer insight, it helps clients maximise marketing
budget while encouraging customers to buy more, do more and stay
customers for longer - measurably improving return on
Callcredit Marketing Solutions' service offering includes:
Real-time channel-rich customer interaction capabilities
Customer value strategy, planning and analysis
Customer database build and management
Data processing and enhancement
Consumer data assets including classifications, prospects and credit data supply