Allianz Choose Callcredit Marketing Solutions as Data Provider

Following a lengthy analysis and evaluation programme, Allianz has selected Callcredit Marketing Solutions as its primary data supplier, to support its long-term pricing and marketing strategy. Allianz is one of the largest general insurers in the UK and is part of Allianz SE which is one of the world's leading financial service providers.

Callcredit Marketing Solutions were chosen following a thorough head to head test against its main rivals which covered a full assessment of all of its data variables.
The three year deal covers the provision of the CAMEO consumer segmentation suite alongside a wide range of demographic indicators and credit risk variables at post sector, postcode and individual level. This consumer intelligence will be used to develop 'pricing for risk' policies in tandem with customer acquisition, retention and cross-sell strategies for home, car and life insurance.

Michael Blackburn, Head of Pricing Development, Allianz Retail said:
"It's the first time that Allianz has used such detailed marketing data within the pricing process, so this is a really interesting test bed for us. Our initial investigations illustrated that these datasets were extremely powerful in predicting risk cost, so we look forward to implementing them into our pricing strategies going forward."

Caroline Worboys, Managing Director, Callcredit Marketing Solutions, adds:
"We are extremely pleased to be working with such a leading player as Allianz in the insurance sector on this new venture. The acquisition is yet another great opportunity for us to showcase the highly discriminative nature of our marketing datasets across different markets."


Notes to Editors:
About Callcredit Information Group
Callcredit Information Group brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:
  • Marketing Solutions, providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
  • Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, Identity verification services and tracing tools.

About Callcredit Marketing Solutions
Callcredit Marketing Solutions designs and executes marketing programmes with measurable customer value as the starting point.

With marketing services from consumer data and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.

Callcredit Marketing Solutions' service offering includes:
  • Real-time channel-rich customer interaction capabilities
  • Customer value strategy, planning and analysis
  • Customer database build and management
  • Data processing and enhancement
  • Consumer data assets including classifications, prospects and credit data supply

Callcredit Marketing Solutions has its headquarters in Leeds with offices in Gerrards Cross and Bristol and is part of the Callcredit Information Group. Clients include BBC, COI, FT, Learning and Skills Council, Lloyds Banking Group, Marriott, News International, npower, NS&I, SCA, Wesleyan and Wickes.