AEGON Direct Marketing Services Europe selects Global CAMEO Classifications

Callcredit Marketing Solutions, part of the Callcredit Information Group, whose expertise spans the fields of marketing services, credit referencing, interactive solutions and consultative analytics has today announced that AEGON Direct Marketing Services Europe Ltd (ADMS) has selected its Global customer segmentation systems, CAMEO

Martin Bradbury, International Client Services Director for Callcredit Marketing Solutions said:
"We are proud to be working with ADMS, and believe that our suite of Global CAMEO systems will provide a platform that allows ADMS to better analyse their customer's needs."

The global CAMEO classifications aid the user's ability to develop its customer insight strategy as well as driving effectively targeted consumer marketing campaigns.  CAMEO provides the opportunity to analyse current and prospective customers in greater depth as well as improve Lifetime-Value models which ultimately ensure that marketing is focused on the most appropriate customer segments.

Mike Simmonds, Marketing Database Manager for Aegon Direct Marketing Services Europe, adds:
"Our business is all about helping our customers find solutions for their financial future.  We have chosen CAMEO because of its excellent value, multi-region scope, and ease of use.  CAMEO will allow us to better understand our customer's needs and develop appropriate offers to suit those needs."

Notes to Editors:

About Callcredit Information Group
Callcredit Information Group brings together expertise across the fields of credit referencing, marketing services, interactive solutions consulting and analysis to enable its client base of businesses and consumers to make informed decisions using innovative products and services. The group is made up of two complementary divisions:
  • Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
  • Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About Callcredit Marketing Solutions
Callcredit Marketing Solutions designs and executes marketing programmes with measurable customer value as the starting point.

With marketing services from consumer data and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.
Callcredit Marketing Solutions' service offering includes:

  • Real-time channel-rich customer interaction capabilities
  • Customer value strategy, planning and analysis
  • Customer database build and management
  • Data processing and enhancement
  • Consumer data assets including classifications, prospects and credit data supply

Callcredit Marketing Solutions has its headquarters in Leeds with offices in Gerrards Cross and Bristol and is part of the Callcredit Information Group. Clients include BBC, COI, FT, HBOS, Learning and Skills Council, Marriott, News International, npower, NS&I, SCA, Wesleyan and Wickes.