AEGON Direct Marketing Services Europe selects Global CAMEO Classifications
Callcredit Marketing Solutions, part of the Callcredit Information Group, whose expertise spans
the fields of marketing services, credit referencing, interactive
solutions and consultative analytics has today announced that AEGON
Direct Marketing Services Europe Ltd (ADMS) has selected its Global
customer segmentation systems,
CAMEO.
Martin Bradbury, International Client Services Director
for Callcredit Marketing Solutions said:
"We are proud to be working with ADMS, and believe that our suite
of Global CAMEO systems will provide a platform that allows ADMS to
better analyse their customer's needs."
The global CAMEO classifications aid the user's ability to develop
its customer insight strategy as well as driving effectively
targeted consumer marketing campaigns. CAMEO provides the
opportunity to analyse current and prospective customers in greater
depth as well as improve Lifetime-Value models which ultimately
ensure that marketing is focused on the most appropriate customer
segments.
Mike Simmonds, Marketing Database Manager for Aegon Direct
Marketing Services Europe, adds:
"Our business is all about helping our customers find
solutions for their financial future. We have chosen CAMEO
because of its excellent value, multi-region scope, and ease of
use. CAMEO will allow us to better understand our customer's
needs and develop appropriate offers to suit those needs."
ENDS
Notes to Editors:
About Callcredit Information Group
Callcredit Information Group brings together expertise across the
fields of credit referencing, marketing services, interactive
solutions consulting and analysis to enable its client base of
businesses and consumers to make informed decisions using
innovative products and services. The group is made up of two
complementary divisions:
-
Marketing Solutions, (www.callcreditmarketing.com) providing specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting.
-
Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.
About Callcredit Marketing Solutions
Callcredit Marketing Solutions designs and executes
marketing programmes with measurable customer value as the starting
point.
With marketing services from consumer data and contact centres to direct marketing and credit marketing, Callcredit Marketing Solutions helps clients gain greater knowledge of customers and prospects, as well as the best ways to engage with them. By transforming raw consumer data, into actionable customer insight, it helps clients maximise marketing budget while encouraging customers to buy more, do more and stay customers for longer - measurably improving return on investment.
Callcredit Marketing Solutions' service offering
includes:
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Real-time channel-rich customer interaction capabilities
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Customer value strategy, planning and analysis
-
Customer database build and management
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Data processing and enhancement
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Consumer data assets including classifications, prospects and credit data supply
