Addressvitt signs deal with Callcredit Information Group in Italy


Addressvitt has announced a deal that will make use of Callcredit Information Group’s consumer segmentation service CAMEO.

The deal enables Addressvitt to extend its product reach and will link address information to demographic, lifestyle and socio-economic insight helping the company to drive more accurate and integrated marketing campaigns throughout Italy. 

Based in Italy since 1956, Addressvitt provide a one-stop shop for direct marketing services for a number of blue chip companies. On top of being one of the most appreciated and technologically skilled lettershop companies in the country, the services they provide include; the supply of guaranteed and updated lists, the collection and management of client databases and analytical services through sophisticated business intelligence tools.

Sergio Pilu, Sales Director Addressvitt commented: “We are honoured for having being chosen by Callcredit as partners for the marketing and resale of CAMEO Italy. This suite is a wonderful tool for both Italian and International direct marketers willing to take advantage of all the opportunities given by one of the biggest and richest European markets and we are sure that customers will find in Addressvitt and Callcredit the expertise needed to support their domestic and cross-border direct marketing strategies.”

Kellie Westerman, Business Development Manager CAMEO, said: “We are delighted to work with Addressvitt and look forward to helping them better understand their customers’ key geodemographic and socio-economic characteristics.”