SIG Worldwide Delivers a Suite of International Targeting Solutions at DMA05, Booth 1647, 16th - 19th October, Atlanta, USA
SIG Worldwide, the global consumer intelligence
specialists, are presenting their suite of consumer classifications
and targeting systems at this years DMA exhibition in Atlanta, USA.
They will be showcasing their CAMEO segmentation systems and
MICROVISION marketing intelligence software, each of which has
specific versions for the US and Canadian markets.
SIG Worldwide is the international arm of Skipton Information Group
of companies, which includes world leading marketing intelligence
and software specialist's EuroDirect and network planning and
market analysis leaders, GMAP Consulting.
SIG Worldwide will be presenting its CAMEO USA classification
enabling marketers to target over 295 million consumers across the
US. Similarly, they will be illustrating how users can broaden
their target market by using CAMEO Canada to target a further 33
million prospects.
The CAMEO classifications enable organisations to profile and
segment their current customers and effectively pinpoint new
prospects that display the same characteristics. In addition to
covering the US and Canadian markets, the global CAMEO
classification suite is available for a further 30 countries
spanning Western Europe, Central and Eastern Europe, Asia and
Australasia.
Supplementing these targeting solutions is SIG Worldwide's
award-winning marketing GIS system MICROVISION, which is available
for the USA, Canada and 30 other key markets. This software, with
the integral CAMEO classifications, provides a single platform that
uses common information to serve multiple business applications.
Its uses range from direct marketing through to market analysis,
store location planning and network optimisation, offering the user
a multi-faceted solution for tackling different strategic
issues.
Martin Bradbury, International Client Services Director at SIG
Worldwide comments: "This is an exciting time to be involved in the
world of direct marketing. Our continued commitment to advancing
the development of CAMEO and MICROVISION into new markets means
that marketers can now take a more global view of their marketing
campaigns."