Shop Direct to use DecisionMetrics’ multi-bureau decisioning solution

Shop Direct, the UK’s largest multi-brand digital retailer, is the latest company to use DecisionBureau from leading provider of multi-bureau decisioning solutions, DecisionMetrics (part of Callcredit Information Group).

DecisionBureau will be used by the company’s financial services division to increase the amount of data available on prospective customers and to enhance decision making.

The project is a key element of Shop Direct’s strategy to make good things easily accessible to more people across its digital department store brands, which include Very.co.uk and Littlewoods.com.

The solution will integrate into Shop Direct’s origination systems and can undertake credit searches from more than one credit bureau, de-duplicate the results and consolidate them into one single credit report.  DecisionBureau will also use its decisioning capabilities to assess when additional data is required. The resultant increase in both applicant match rates and data volume enables a reduction in risk and an increase in acceptance rates.

Gary Scott, Managing Director of DecisionMetrics commented, “We are delighted to be able to help and support Shop Direct on such a key project as they cement their position as a world class digital retailer. Our multi-bureau decisioning software is unique in the marketplace allowing companies like Shop Direct to access multiple data sources in an innovative way.”

John Pears, Director of Credit Risk and Operations at Shop Direct, commented “This project is an important part of our strategy to make our products more accessible to more people.  As a responsible lender, the supplementary data will enable us to further enhance our credit assessment, whilst also improving the customer journey. DecisionBureau was the only solution in the market place proven to be able to blend different credit reports and be deployed in a way to limit the impact on our internal systems and IT resources.”