GMAP Consulting launch Branch Optimisation Service at BSA 2007
GMAP Consulting are to launch their Branch Optimisation
Service at the BSA Financial Services Exhibition on 23rd-24 th May.
GMAP will be exhibiting on stand 18 where they will demonstrate
their innovative solution to the Building Society
fraternity.
The service comes in response to the rapid change and growing
diversity in the financial services sector. The major challenge
that many retail financial service organisations face is to match
their current branch network to the growing requirements of their
customer base both in terms of their physical location and the
tailoring of products and services to match demand. As the
challenge of increased competition also becomes more prominent,
branch optimisation is a necessity when striving for efficiency and
optimum profitability within a network.
Leading Market
Analysis and Strategic Network planning experts GMAP, have
developed a solution that can help maximise the 'bottom-line'
contribution of each and every branch within a network. By
analysing local markets, competition, location factors, customer
profiles, channel preferences and branch attributes, GMAP is able
to produce a bespoke scorecard that can identify key performance
indicators for each branch. Using a detailed understanding of
individual branch cost drivers and income streams including
mortgage and investment interest rates by location, GMAP are then
able to establish a true measure of branch performance and
contribution to overall network profitability. This process will
help building societies benchmark their branches against one
another and identify those that are under-performing and are in
need of support through local marketing initiatives for
example.
Where Mergers and Acquisitions are considered, GMAP are able to
offer further assistance in the due diligence process and in the
development of post acquisition plans for network consolidation and
rationalisation
Andy Fowler , Financial Services Director at GMAP Consulting
comments:
"Although a branch network may look in its entirety to be
performing well, there are always points of weakness, which when
identified can be improved upon."
"Our Branch Optimisation Service and the Branch Contribution Model
in particular, can be used to identify where branches are not
contributing as much as they could be to the business. When
comparing these to those which are achieving greater successes we
can help identify the blueprint critical success factors that
should be put in place to increase overall profitability."